Throwback aims to put the nostalgia back in your photos as a way of differentiating itself from hundreds of photo-sharing apps out there. Throwback lets you take a picture then send it to yourself or a group of friends at some point in the future. In fact, the app won’t let you even see the picture you’ve taken any sooner than a month. When you receive the picture, you’ll be able to save it to your camera roll or anywhere else for that matter, since it arrives in the form of an attachment to your email.
The idea comes from founder Calli Higgins. In her own words, “it’s out of an exploration between photography and nostalgia.” “After researching why certain images pang us while others don’t, I realized nostalgia is conjured by revisiting something you haven’t seen in a while,” she told TechCrunch. “ThrowBack is an alternative to the current overexposure of our images and the numbness this can create.”
After registration via an email address, you are given the option to take a new picture or choose on from your photo album. You then select a date, a general range of time (from six months to five years) or click “Surprise.” The soonest you can receive a picture is one month from the current date. You can also choose to send it just to yourself, or to a group of friends. The app doesn’t integrate with any existing social networks yet. The motivation behind the app is to keep these photos “safe” from environments where we tend to blast through hundreds of photos at once, perhaps cherishing them (and the moments they represent) less. The app is still in its infancy, and may have some interesting features in the works to auto-tweet a photo months later or post a Facebook Timeline photo years in the future, but for now Higgins is keeping mum about it.
Instagram has paved the way for photo and media sharing of all shapes and sizes. Snapchat broke out as an ephemeral selfie messaging phenomenon. Vine seems to be leading a growing pack of gif-creating apps like Viddy, SocialCam and Cinemagraph, as well as OEM-built video/picture sharing apps like HTC’s Zoe and Samsung’s new Cinema Shot mode. And we can’t forget apps like Albumatic, PhotoSocial, and the long-lost Color that try and aggregate photos based on locations and real-time voyeurism. All these big-name photo-sharing apps do something unique over a hundreds of poorer Instagram imitations. Throwback nails unique for sure.
The app is available now on iOS for free.